Exclusive Video Premiere: Jake Lloyd “Rasclat”

As an artist Jake Lloyd, thrives by mixing together an assortment of fresh styles and his new video for “Rasclat” takes the same approach, blending stark noir and pastel hued digital trickery for a tale of betrayal and infatuation. Directed by Ty Stevens, “Rasclat” has Lloyd decked out like a Warriors lothario in the high contrast black and white verses, detailing romance gone awry, then as the music switches to bittersweet R&B for the chorus hook, Lloyd is reduced to a silhouette that flits between warm colors and projections of memories and scenes of decay and growth. It’s simple but invigorating, a perfect match for Lloyd’s chameleonic approach to music making, so take a look for yourself below and grab Lloyd’s album on iTunes or stream it on Spotify!