Exclusive Video Premiere: Bright Light Social Hour “Alternative Loving”

For the visuals for their new Modern Outsider release Missing Something, Bright Light Social Hour have kept things trippy. “Alternate Loving” continues that trend with its purple haze filter and eerie yet beautiful figures rising up out of the water and rain. Director Christian Bowman faithfully brings to life the pitter patter rhythm of the track as well as its washed out psychedelia, sprinkling in kaleidoscopic imagery to augment the natural splendor of its water nymph motifs. Check “Alternate Loving” out for yourself below, and be sure to pick up Missing Something, out now via Modern Outsider: